Google Ads Course

Master Google Ads With Practical, Real-World Training

Private 1:1 Google Ads training and interview preparation for beginners, marketers and business owners. Learn how real accounts are planned, built, tracked and improved.

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Course Format

Pick the option that matches where you are starting from. Every session is live and one to one.

Entry Point

Foundations

₹15,000

1 month full course with 1:1 sessions

Account structure, keywords and match types, bidding basics and conversion tracking. The foundation you need before going further.

Best for: complete beginners who want strong basics.

Choose Foundations

High Intent

Interview Accelerator

₹4,999

7 private 1:1 sessions

Mock interviews, real scenario walkthroughs and a review of how you explain campaigns, metrics and troubleshooting.

Best for: people with a Google Ads or PPC interview coming up.

Choose Interview Accelerator

Flexible

Single Expert Session

₹5,500

1 private 1:1 session

One focused session on a specific question or problem in your account. No package needed.

Best for: business owners and marketers stuck on one issue.

Book a Single Session

Real Account Experience, Not Just Theory

The training is built on the same knowledge we use to manage live client campaigns.

Personalized training

One to one sessions on campaign structure, keywords, bidding, Quality Score and conversion tracking, planned around your level.

Interview preparation

Mock interviews and scenario practice so you can talk clearly about campaigns, metrics and troubleshooting.

Beginners and practitioners

Whether you are new to Google Ads or already running campaigns, sessions match where you are.

Who This Course Is For

Beginners

Start from the basics with no prior Google Ads knowledge.

Freshers

Build a practical skill for digital marketing roles.

Marketing professionals

Go deeper than the settings you already use.

Freelancers

Manage client accounts with more structure and confidence.

Business owners

Understand your own account and spend your budget wisely.

Job seekers

Prepare for Google Ads and PPC interviews.

Course Modules

Eight short modules that follow the same order as building a real account.

How the ad auction decides who shows and what you pay. Ad Rank and Quality Score in simple words.

Creating an account, billing, and how campaigns, ad groups, keywords and ads fit together.

Finding the right keywords, using broad, phrase and exact match, and blocking wrong searches with negative keywords.

Responsive search ads, headlines and descriptions, and assets like sitelinks and callouts.

Choosing what to count as a conversion, setting up the Google tag with Google Tag Manager and GA4, and testing that it works.

Manual and smart bidding, Maximize Conversions, Target CPA and Target ROAS, and how to set a sensible budget.

When to use Performance Max, Demand Gen, Display, Video and Shopping, and how each one works.

Reviewing search terms, fixing common problems, and reading reports to decide what to change next.

How Training Works

Paced to your schedule, not a fixed course calendar.

01

Assess your level

We start with where you are: beginner, practitioner or preparing for an interview.

02

Personal plan

Sessions are planned around the topics you need most.

03

Live 1:1 sessions

Ask real questions about real scenarios as they come up.

04

Apply and practise

Use what you learn on campaigns, exercises or in your interview.

Frequently Asked Questions

Common questions from beginners and small business owners about Google Ads and the course.

Have another question? Ask us below.

There is no minimum spend. You set a daily budget and usually pay only when someone clicks your ad. The cost per click depends on your industry, location and competition. On some days Google may spend up to twice your daily budget, but over a month it will not charge more than about 30.4 times your average daily budget.

Start with an amount you can run for at least a month without stopping. The budget needs to buy enough clicks to get some conversions, otherwise there is no data to learn from. It is better to run one focused campaign well than several small ones.

Common reasons are a disapproved ad, a billing issue, a budget or bid that is too low, keywords with very little search volume, or location settings that exclude your audience. Searching for your own ad again and again can also stop it showing to you. Use the Ad Preview and Diagnosis tool instead.

Usually the ads are matching the wrong searches, the landing page does not match what the ad promised, or conversion tracking is not set up correctly. Checking the search terms report and testing your tracking are the first steps.

A new campaign needs time to collect data. Smart bidding strategies go through a learning period, and it usually takes a few weeks of steady running before you can judge results fairly.

Quality Score is a 1 to 10 rating of your keywords based on expected click through rate, ad relevance and landing page experience. A higher score can lower your costs, but it is a diagnostic signal, not a goal on its own.

It can be, because you reach people who are already searching for what you offer. It works best when you track conversions, target the right searches and have a landing page that turns visitors into enquiries.

Yes. The Entry Point option is built for people with little or no Google Ads experience. We start with account structure and the basics before moving into strategy.

Every session is live, private and one to one. You work directly with a trainer who manages real accounts.

Yes. Working on an account you manage makes the sessions directly useful for your business or job.

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Ready to Pick an Option?

Tell us where you are starting from and which option looks right. We will confirm availability and get you scheduled.

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