Services
Google Ads and Meta Ads Management Services
Every Bidxperts service is built around one question: is your advertising producing customers at a cost that makes sense for your business? Choose a service below to see what is included.
Google Ads Management
Planning, building and managing Google Ads campaigns across the network, with every change tied to your conversion goals.
Who it is for
Businesses that want more leads or sales from Google Search and other Google placements, whether you are starting fresh or already spending.
How we approach it
We start with tracking and goals, choose campaign types that match how your customers search, then refine search terms, bids, ads and landing pages based on what the data shows.
What is included
- Search campaigns
- Performance Max campaigns
- Shopping campaigns
- Display campaigns
- YouTube and video campaigns
- Demand Gen campaigns
- Conversion tracking setup and checks
- Regular performance reports
Key areas we optimize
- Search term analysis
- Keyword strategy
- Ad optimization
- Bidding strategy
- Landing page considerations
- Performance analysis
- Negative keywords
- Budget allocation
Meta Ads Management
Facebook and Instagram advertising planned around qualified leads and sales rather than reach alone.
Who it is for
Businesses that want to reach new audiences, create demand or retarget website visitors on Meta platforms.
How we approach it
We set up the pixel and conversion events properly, test creative and audiences in a structured way, and move budget toward what produces real results.
What is included
- Campaign strategy and structure
- Pixel and conversion event setup
- Audience planning
- Creative testing plan
- Lead form and conversion campaigns
- Retargeting campaigns
- Performance reporting
Key areas we optimize
- Audience targeting
- Creative performance
- Placements
- Ad frequency
- Cost per result
- Lead quality
Google Ads Audit
A detailed review of your existing Google Ads account to find what is wasting budget and what is holding performance back.
Who it is for
Businesses already running Google Ads that feel costs are too high, results are inconsistent or reporting is unclear.
How we approach it
We go through the account section by section and give you a prioritized list of findings, starting with the issues that cost the most.
What is included
- Conversion tracking review
- Account and campaign structure review
- Keyword and match type analysis
- Search term review
- Ads and assets review
- Bidding and budget review
- Landing page observations
- Prioritized action plan
Key areas we optimize
- Wasted spend
- Tracking accuracy
- Account structure
- Keyword relevance
- Quality Score factors
- Negative keywords
Performance Marketing
A paid acquisition strategy that decides where your budget should go based on the results each channel produces.
Who it is for
Businesses investing across Google and Meta that want one clear view of what is working.
How we approach it
We agree on the metrics that matter to your business, such as cost per acquisition or return on ad spend, then plan budgets, channels and tests around them.
What is included
- KPI and goal definition
- Channel and budget planning
- Cross channel reporting
- Testing roadmap
- Regular strategy reviews
Key areas we optimize
- CPA
- ROAS
- Conversion rate
- Customer acquisition cost
- Channel mix
- Budget pacing
Lead Generation
Campaigns and conversion paths built to bring in enquiries that turn into customers.
Who it is for
Service businesses, B2B companies and anyone who depends on calls, form submissions or bookings.
How we approach it
We look at the whole journey, from the search or ad through to the form, and measure lead quality, not just lead count.
What is included
- Lead campaign strategy
- Landing page and form recommendations
- Call and form tracking
- Lead quality feedback process
- Guidance on importing offline conversions
Key areas we optimize
- Cost per lead
- Lead quality
- Form conversion rate
- Call tracking
- Search intent
- Landing page experience
E-commerce Advertising
Paid advertising for online stores across Google Shopping, Performance Max, Demand Gen and Meta.
Who it is for
E-commerce brands that want profitable sales growth rather than revenue at any cost.
How we approach it
We organize campaigns around product margins, best sellers and stock levels, and judge performance on return on ad spend and profit, not clicks.
What is included
- Merchant Center feed review
- Shopping, Performance Max and Demand Gen campaigns
- Meta catalog and retargeting campaigns
- Product segmentation
- Sales and ROAS reporting
Key areas we optimize
- ROAS
- Product feed quality
- Product segmentation
- Average order value
- Retargeting
- Seasonal budgets
Not Sure Which Service You Need?
Tell us about your business and current advertising. We will recommend where to start.